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Trainnews - volume 8 - issue 172 (International)
Posted by: Espee99 ()
Date: September 01, 2015 06:42PM

Trainnews - volume 8 - issue 172 (International) - 09/01/15

This day in Railroad History

September 1, 1933
The Chesapeake & Ohio Railroad launched the first ad campaign with "Chessie" the C&O kitten in Fortune magazine. Chessie was one of the most successful corporate symbols in American history, prominent for over 40 years. C&O was developing a campaign to popularize C&O's new air-conditioned sleeping car service, and used the kitten with the slogan "Sleep Like a Kitten and Wake Up Fresh as a Daisy in Air-Conditioned Comfort." After Amtrak, Chessie took on a new role, giving her name to the combined C&O, Baltimore & Ohio, and Western Maryland railways under Chessie System, and helped them sell their freight service.

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